Published in the March 2021 Edition of the Dallas Bar Association Headnotes.
COVID-19’s effect on the sports industry has been widespread and visible since the early days of the pandemic. In particular, the pandemic has significantly affected the relationship between sports teams and venues and their sponsor partners. Given the continued volatility in the sports industry, it is imperative that attorneys on both sides of a sponsorship contract think beyond typical force majeure provisions to maximize value and minimize uncertainty for their clients.
Team and Venue Sponsorship Agreements
in the COVID-19 Era
By: John R. Sigety
Full article here.